-70%
Certificate

Modern Marketing

TSIU
Last Update November 27, 2025
0 already enrolled

About This Course

Marketing provides interesting and various career opportunities with roles that can be very creative or highly analytical. It also offers the opportunity to rise to the highest level of any organisation. The advantage of this marketing course is that you gain specialism combined with general business management expertise.

Being able to offer modern marketing skills, along with a wide-range strategic understanding of business management for entrepreneurs, will provide holders of this qualification with an enviable skill set which will prove invaluable as they progress.

Digital marketing helps marketing professionals show in concrete terms that they possess these skills. By learning how to use Google Analytics and exploring the data it provides, digital marketers can learn about how website visitors found their way to their company’s website and respond to what they see.

Tags

Digital marketing, Marketing, Marketing strategy
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Learning Objectives

Understand the role of digital marketing, big data, and other modern concepts in today's environment.
Apply state-of-the-art digital marketing tools and platforms to execute campaigns.
Critically analyze data and metrics from digital marketing to make informed decisions.
Develop innovative digital marketing strategies for different markets.
Understand core marketing principles such as segmentation, targeting, positioning, customer value, consumer behavior, and branding.
Learn about the marketing mix (Product, Price, Place, Promotion) and how to apply it.
Grasp the importance of viewing marketing as an organization-wide philosophy.
Develop the ability to create marketing strategies and draw up marketing plans.
Learn how to analyze marketing situations, identify opportunities and threats, and build marketing strategies from this analysis.
Create and present marketing recommendations in a business context.

Material Includes

  • Videos
  • Booklets
  • Student Study Pack

Requirements

  • No qualifications needed.
  • There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.

Target Audience

  • Working marketing professionals: Individuals in existing marketing roles looking to upskill and stay current with digital marketing trends, tools, and strategies.
  • Entrepreneurs and small business owners: People who need to handle their own marketing and want to learn how to effectively reach and engage customers to grow their business.
  • Recent graduates and students: Those with a foundational understanding of marketing who want to specialize in modern digital techniques to enter the job market or improve their qualifications.
  • Product managers and business strategists: Professionals who need to understand customer needs and behavior to inform product development and overall business strategy.
  • Freelancers and agencies: Individuals who want to offer a broader range of modern marketing services to clients.

Curriculum

1 Lesson216h

Introduction to Customer Service

We will start by defining a very basic term—customers. Customers are people who have a specific need or desire that they believe can be satisfied by your product or service. Customers can be either internal or external. We most often associate the word customer with external customers. External customers in both for-profit and not-for-profit organizations are people outside the organization who benefit from that organization’s product or service.
WHO ARE CUSTOMERS?
Assignment 1

Communications Skills

In business, no skill is more important than the ability to effectively communicate. It is especially vital in customer service, where communication can make or break customer relationships. Communication may appear to be a simple process, but in reality it is highly complex. Within this process, two or more people attempt to arrive at shared meaning and understanding.

Your Instructors

TSIU

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ZK1,500.00 ZK5,000.00
70% off
Level
Beginner
Duration 216 hours
Lectures
1 lecture
Subject
Certificate
Language
English

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