Undergraduate

Bachelor of Science in Customer Relationships Management

TSIU
Last Update November 25, 2025
0 already enrolled

About This Course

A Bachelor of Science in Customer Relationships Management (CRM) is a multidisciplinary degree that teaches students to build, manage, and maintain customer relationships through strategies, technology, and data analysis. Providing outstanding customer service and positive customer experiences often makes the difference between gaining and keeping a customer or losing one. This customer service training course will teach students how to achieve customer service excellence.

The program integrates management, marketing, and information technology to cover key areas like customer-centric strategy, service innovation, relationship marketing, and using CRM software for tasks such as sales, service, and marketing campaigns. Graduates are prepared to lead customer-focused initiatives in various industries.

It offers the tools and techniques to ensure they build and maintain mutually beneficial relationships with customers. Students adopt the skills and techniques that routinely deliver positive customer experiences. They discover the attitude, skills and knowledge needed to be a successful customer service representative.

Students will be able to explain the importance of measuring & bench-marking service as well as the value of a lost customer. Getting certified helps you demonstrate that you are credible and trustworthy, traits that are always in high demand.

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Learning Objectives

Principles of CRM: Learn the foundational concepts, benefits, and implementation of CRM, including strategic, operational, and analytical approaches.
Customer-centric strategy: Focus on building customer loyalty and retention through strategic planning and customer-centric models.
Relationship marketing: Apply principles to deepen customer connections and build brand value through exceptional service and communication.
Data management: Understand how to collect, manage, and analyze customer data from various channels to create unified profiles.
CRM systems: Gain hands-on experience with CRM software to manage marketing campaigns, sales pipelines, and customer service interactions.
Technology integration: Learn how to align CRM technology with organizational processes and strategy, including the role of Enterprise Resource Planning (ERP) systems.
Marketing campaigns: Design and execute targeted marketing and communication campaigns based on customer data and insights.
Sales and service: Develop professional selling skills and learn how to manage customer service processes to improve satisfaction and reduce costs.
Business intelligence: Understand how CRM fits into a firm's broader business intelligence and how to use data for decision-making and measuring business results.

Material Includes

  • Videos
  • Study Packs

Requirements

  • 5 O Levels with credit or better including English
  • Diploma in relevant field of study - added advantage
  • Recommendation letter
  • Equivalent to 5 O’ Level Credits for international students
  • “A” level passes in at least 3 relevant subjects
  • Experience in the program applied for shall be considered for mature entrants

Target Audience

  • Aspiring leaders: Individuals who want to take on leadership roles in customer-facing departments.
  • Business-minded individuals: People interested in marketing, sales, and client relations, with a focus on strategic and holistic customer management.
  • Technology-oriented professionals: Students who are comfortable with and want to leverage CRM software and data analytics to understand consumer behavior and drive business success.
  • Service-focused employees: Professionals in fields like hospitality, finance, and healthcare who want to improve customer experience and loyalty.

Curriculum

1 Lesson8h

Introduction to Customer Service

We will start by defining a very basic term—customers. Customers are people who have a specific need or desire that they believe can be satisfied by your product or service. Customers can be either internal or external. We most often associate the word customer with external customers. External customers in both for-profit and not-for-profit organizations are people outside the organization who benefit from that organization’s product or service.
WHO ARE CUSTOMERS?

Communications Skills

In business, no skill is more important than the ability to effectively communicate. It is especially vital in customer service, where communication can make or break customer relationships. Communication may appear to be a simple process, but in reality it is highly complex. Within this process, two or more people attempt to arrive at shared meaning and understanding.

Your Instructors

TSIU

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Untitled design (25)
Free
Level
Undergraduate
Duration 8 hours
Lectures
1 lecture
Subject
Undergraduate
Language
English

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