-43%
Undergraduate

Bachelor of Science in Marketing

TSIU
Last Update November 25, 2025
0 already enrolled

About This Course

A Bachelor of Science in Marketing course provides a comprehensive foundation in marketing principles, covering topics like market research, consumer behavior, advertising, and digital marketing. The curriculum blends theoretical knowledge with practical application to equip students with skills in strategic planning, data analysis, and creative campaign development for various roles in marketing, advertising, and sales. 

Marketing provides interesting and various career opportunities with roles that can be very creative or highly analytical. It also offers the opportunity to rise to the highest level of any organisation. The advantage of this marketing course is that you gain specialism combined with general business management expertise.

Being able to offer modern marketing skills, along with a wide-range strategic understanding of business management for entrepreneurs, will provide holders of this qualification with an enviable skill set which will prove invaluable as they progress.

Digital marketing helps marketing professionals show in concrete terms that they possess these skills. By learning how to use Google Analytics and exploring the data it provides, digital marketers can learn about how website visitors found their way to their company’s website and respond to what they see.

Tags

Digital marketing, Marketing, Marketing strategy
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Learning Objectives

Consumer behavior: Analyzing what motivates consumer decisions, brand loyalty, and the psychology behind buying habits.
Market research and analytics: Learning to collect, organize, and process data to understand markets and the impact of new technologies like AI.
Marketing strategy: Developing and implementing long-term plans that cover the full marketing mix, including the "4 Ps" (product, price, place, and promotion).
Communications: Covering advertising, public relations, sales promotion, personal selling, and integrated marketing communication (IMC).
Digital and social media marketing: Focusing on the online aspects of marketing, including social media, internet marketing, and e-commerce.
Sales management: Understanding the skills and techniques for effective selling and managing sales teams.
Hands-on and experiential learning: Programs emphasize applying theory to real-world situations through case studies, projects, and sometimes, practical "co-op" or internship experiences.
Analytical and critical thinking: Students develop the ability to interpret data, solve problems, and translate concepts into strategic decisions.
Professional development: The curriculum is designed to prepare students for various marketing roles and to build skills for lifelong learning in a dynamic field.

Material Includes

  • Videos
  • Study Packs

Requirements

  • 5 O Levels with credit or better including English
  • Diploma in relevant field of study - added advantage
  • Recommendation letter
  • Equivalent to 5 O’ Level Credits for international students
  • “A” level passes in at least 3 relevant subjects
  • Experience in the program applied for shall be considered for mature entrants

Target Audience

  • Aspiring professionals: The degree is ideal for students who want a versatile career path in marketing, advertising, sales, and public relations.
  • Individuals interested in digital marketing: Those specifically interested in the online side of marketing will gain expertise in areas like SEO, social media advertising, and content marketing.
  • Career changers: Individuals looking to shift into marketing roles can use this degree to acquire the necessary skills in consumer behavior, data analytics, and campaign management.
  • Those seeking broad applicability: The curriculum is designed to be applicable across various industries, making it a good fit for anyone who wants to work in diverse sectors like healthcare, education, or IT.

Curriculum

1 Lesson8h

Introduction to Customer Service

We will start by defining a very basic term—customers. Customers are people who have a specific need or desire that they believe can be satisfied by your product or service. Customers can be either internal or external. We most often associate the word customer with external customers. External customers in both for-profit and not-for-profit organizations are people outside the organization who benefit from that organization’s product or service.
WHO ARE CUSTOMERS?
Assignment 1

Communications Skills

In business, no skill is more important than the ability to effectively communicate. It is especially vital in customer service, where communication can make or break customer relationships. Communication may appear to be a simple process, but in reality it is highly complex. Within this process, two or more people attempt to arrive at shared meaning and understanding.

Your Instructors

TSIU

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88
ZK20.00 ZK35.00
43% off
Level
Undergraduate
Duration 8 hours
Lectures
1 lecture
Subject
Undergraduate
Language
English

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