Diploma in Modern Marketing

TSIU
Last Update November 25, 2025
0 already enrolled

About This Course

Marketing provides interesting and various career opportunities with roles that can be very creative or highly analytical. It also offers the opportunity to rise to the highest level of any organisation. The advantage of this marketing course is that you gain specialism combined with general business management expertise.

Being able to offer modern marketing skills, along with a wide-range strategic understanding of business management for entrepreneurs, will provide holders of this qualification with an enviable skill set which will prove invaluable as they progress.

Digital marketing helps marketing professionals show in concrete terms that they possess these skills. By learning how to use Google Analytics and exploring the data it provides, digital marketers can learn about how website visitors found their way to their company’s website and respond to what they see.

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Learning Objectives

A bachelor's in marketing will teach you to identify customer needs, develop marketing strategies, and analyze markets through concepts like the four Ps (product, price, place, promotion), consumer behavior, and market research.
You will learn practical skills in digital marketing, advertising, branding, and sales, as well as how to use analytics and strategic planning to help organizations grow.

Material Includes

  • Videos
  • Booklets

Requirements

  • High school diploma or equivalent
  • English and Math proficiency
  • Recommendation letters
  • Personal statement

Target Audience

  • The target market for a Bachelor of Marketing degree program includes traditional undergraduate students, adult learners seeking career advancement, and individuals who possess a blend of creativity, analytical skills, and strong communication abilities.

Curriculum

1 Lesson8h

Introduction to Customer Service

We will start by defining a very basic term—customers. Customers are people who have a specific need or desire that they believe can be satisfied by your product or service. Customers can be either internal or external. We most often associate the word customer with external customers. External customers in both for-profit and not-for-profit organizations are people outside the organization who benefit from that organization’s product or service.
WHO ARE CUSTOMERS?
Assignment 1

Communications Skills

In business, no skill is more important than the ability to effectively communicate. It is especially vital in customer service, where communication can make or break customer relationships. Communication may appear to be a simple process, but in reality it is highly complex. Within this process, two or more people attempt to arrive at shared meaning and understanding.

Your Instructors

TSIU

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102
Free
Level
Graduate
Duration 8 hours
Lectures
1 lecture
Subject
Language
English

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